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Marketing: Creating and Capturing value (1 / 3)
Types of Markets:
B2C(Busio Custer企业对客户), B2B(Busio Business公司对公司), Nonprofit 非盈利组织, Internal marketing:内部营销
Busio Business: When a business purchases goods or survices to produce to produce oods, to support daily orientations or to resell at a profit.
企业对企业:企业购买商品或服务生产其他商品,以支持日常经营或转售获利。
Internal marketing (内部营销) occurs when a y markets its strategy to people within its anization.
内部营销是指公司向组织内部的人推销其战略。
Elements of Marketing Leadership
Uand: the custer, cpetition, business enviro and our resources.
了解:客户、竞争、商业环境和我们的资源。
Develop: the whole anization(Marketing beces everybody’s job)
发展:整个组织(营销成为每个人的工作)
Provide: Value and Satisfa
提供:价值和满意度
More: Effectively, Effitly, Agility(便捷,敏捷)
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